Working as a team to change the future for kids' health
SCHF x Sydney Swans
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Services: Brand integration, graphic design, motion design
Key achievements
• Collaborated strategically with the Sydney Swans’ marketing team to help meet both of our business goals and priorities
• Advocated for SCHF branding to be prominent around the stadium during home games
• Used motion graphics to create fun and engaging content for LED screens around the stadium and on the Sydney Swans’ website and newsletter
• Delivered on various print outputs such as vinyl decals, partnership booklets and pull up banners
Sydney Children’s Hospitals Foundation (SCHF) has a mission to help change the future of sick kids. To share their mission, they built a strong brand partnership with one of the biggest sport teams in Australia - the Sydney Swans. The Swans clearly aligned with SCHF’s mission and values, which allowed for their partnership to thrive and benefit one another.
By integrating Sydney Swans’ iconic branding with SCHF’s fresh rebrand, a variety of collateral was built and created to effectively communicate the new partnership. SCHF’s brand awareness was driven by SCHF's presence at the Sydney Cricket Ground during match days and activations that attracted fans of the sport. This allowed for SCHF to diversify their donor market and engage with a new audience to gain new donor leads.
