Away from "crafty" and into "luxury"
Lorna Murray Apparel
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Services: Art direction, brand design, logo design, print design
Lorna Murray is a fashion designer, artist, art teacher and university lecturer with a career spanning over twenty years. She sees the act of creating as a mindful, meditative experience; a nourishing form of inter-generational, social and cultural exchange.
Lorna wanted to elevate her brand from looking crafty to an artisan and luxurious brand as she was adding clothing apparel to her brand, along with her well-known handwoven hats. In order to do this, she was presented with a timeless, luxurious yet sustainable and organic look to the brand. When looking at colour palette together, it exudes a light, airy and summer-like vibe that Lorna Murray embodies through her works.
Key achievements
• Conducted a brand workshop
• Collaborated and used a feedback loop with the client to ensure that their expectations are being met
• Implemented and adapted the concept across diverse collateral such as web design, billboards, posters, flyers, etc.
