What's one more billionaire in the world?
Allegra Corporation
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Services: Design research, art direction, audio design, web design, AR game design
Key achievements
• Created a modern storytelling device to further expand on honours thesis
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Allegra Corporation is a fictional company that models itself after real life major corporations such as Tesla, Honeywell and Deloitte. As a comment on capitalism and its need to absorb every industry to grow wealth, Allegra Corporation is a part of as many industries as it can and when it runs out of companies to absorb, they invent and create new ways to make money by marketing themselves as being “innovative”.
This project is a part of the “Off The Record” project where the audience can take part in the project by accessing the website and interacting with its elements
