Ensuring accessibility is a priority for all
Welfare Rights Centre
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Services: Brand design, art direction, print design, web design, collaboration
This project was a collaboration with fellow visual communications students Stephanie Hannah, Cathy Nguyen, Anandini Tapodhan and Lilly Grace Robb. For this collaboration we named ourselves "J(US)T" - pronounced "Just Us". It was a part of the UTS Shopfront Community Program, which you can find more about here.
The Welfare Rights Centre (WRC) is a non-for-profit organisation and community legal centre, providing free legal advice and represent those who have been affected by judicial systems, specifically Centrelink.
Prior to approaching J(US)T, the WRC had recognised that their branding was weak overall, their logo lacked a strong concept and their established website was too complicated and non-intuitive to use. From there, J(US)T had agreed to create a solution in which they would come up with a re-worked logo and brand identity for the WRC that has a solidified concept behind it, and in doing so, design a platform and some supplementary material that is contemporary, consistent and can be easily accessed and used.
Prior to approaching J(US)T, the WRC had recognised that their branding was weak overall, their logo lacked a strong concept and their established website was too complicated and non-intuitive to use. From there, J(US)T had agreed to create a solution in which they would come up with a re-worked logo and brand identity for the WRC that has a solidified concept behind it, and in doing so, design a platform and some supplementary material that is contemporary, consistent and can be easily accessed and used.
Key achievements
• Collaborated with other designers to run a brand workshop
• Identified weak points in current brand including logo, website and inaccessible print material
• Delivered on various print outputs such as annual and impact reports, information cards, etc
