Changing the way tutors teach students with potential
Profectus Tutoring
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Services: Brand design, art direction, print design, design research, design workshop
Key achievements
• Collaborated with another designer to create a new concept
• Lead a brand workshop to effectively understand the needs of the client
• Implemented and adapted the concept across diverse collateral such as web design, billboards, posters, flyers, etc.
Profectus Tutoring was an emerging tutoring centre co-founded by two friends who had the belief that every student is capable of success with the right tutors and resources. It focuses on high quality education at an affordable price and implements a holistic approach, in which their “HSC specialists” not only helps their students with their education, but also encourages them to be better people outside of their academics.
Working with UX designer Salma Irawan, we began to create a concept for the branding of the tutoring centre by focusing on its premium service that was also approachable and trustworthy for parents to send their students to help with their education. We came to this conclusion from a branding workshop that I led with Salma.
